Question
Based on the case study of IOI's Global Challenges: Moving up the palm oil value chain. Long-term competitive advantage rests on the ability to reap
Based on the case study of IOI's Global Challenges: Moving up the palm oil value chain.
Long-term competitive advantage rests on the ability to reap the benefits of existing business models while investing in innovation to prepare for future growth. In this respect, do you think IOI is successful?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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