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Based on the case, which of the types of risk is clearly IKEA exposed to? Political/economic risks. Volatility risks. Management risks. Globalization risks. Question 5
Based on the case, which of the types of risk is clearly IKEA exposed to? Political/economic risks. Volatility risks. Management risks. Globalization risks. Question 5 1 pts Which of the following would be an example of standardization as it pertains to multinational strategy? And then watch the results - customers who enter the store planning to buy a $40 coffee table and end up spending $500 on everything from storage units to kitchenware. The company applies the same basic formula worldwide: Open large warehouse stores, festooned in the blue and yellow colors of the Swedish flag, that offer 8,000 to 10,000 items from kitchen cabinets to candlesticks. Established by Ingvar Kamprad in Sweden in 1943 when he was just seventeen years old, the home furnishing superstore has grown into a global cult brand, with 230 stores in 33 countries that host 410 million shoppers a year and generate sales of 15 billion ( $23 billion). The same process is now unfolding in China. The store layout in China reflects the layout of many Chinese apartments: since many Chinese apartments have balconies, IKEA's Chinese stores include a balcony
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