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Based on the company case, can you please answer questions 4 and 5 in complete sentences Netflix Uses Technology to Change How We Watch Videos

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Netflix Uses Technology to Change How We Watch Videos When Netflix was founded in 1997, the movie rental giant Blockbuster had thousands of stores from coast to coast, filled to the rafters with videocassettes ready for immediate rental to customers. Netflix had a different vision from this well-established, well-financed competitor. Looking at the recent development of DVD technology, Netflix saw an opportunity to change the way consumers rent movies. The entrepreneurial built its marketing strategy around the convenience and low cost of renting DVDs by mail, for one low monthly subscription fee Instead of going to a local store to pick out a movie on videocassette, subscribers logged onto the Netflix website to browse the DVD offerings and click to rent. Within a day or two, the DVD would arrive in the customer's mailbox, complete with a self-mailer to return the DVD. And, unlike any other movie rental service, Netflix customers were invited to rate each movie, after which they'd see recommendations tallored to their individual interests. Fast-forward to the 21st century. Videocassettes are all but obsolete, and Blockbuster, once the dominant brand in movie rentals, is bankrupt. By eliminating the need for brick and mortar stores, Netflix has minimized its costs and extended its reach to any place that has postal service and Internet access. The company stilrents DVDs by mail but it has also taken advantage of changes in technology to add video streaming on demand. Now customers can stream movies and television programs to computers, television sets, videogame consoles, DVD players, smartphones, and other web enabled devices. One plus: Streaming a movie costs Netflix less per customer than paying the postage to deliver and retum a DVD to that customer Netflix made technology a core competency from the very beginning Because the business has always been weh hasat it can create and amazina Type here to search By a one the of My a

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