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Based on the DBS Bank case study, critically advise the bank's change agents on the communication strategies the bank should consider to effectively communicate the
Based on the DBS Bank case study, critically advise the bank's change agents on the communication strategies the bank should consider to effectively communicate the change to relevant stakeholders. Refer to Hayes The theory and practice of change management.communication strategies
that the bank should consider
during the change initiative
is relevant and academically
sound, as it is informed by
relevant theory presented in
the prescribed book
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