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Based on the following confusion matrix with a validation set of 1 0 0 , class 1 reflects the members who purchase additional services and
Based on the following confusion matrix with a validation set of class reflects the members who purchase additional services and class reflects the respondents who did not purchase these services. Our model predictions are crosstabulated with these responses in the confusion matrix. With future use of this model, those who are predicted to purchase the services will be targeted with a personalized ad and those not predicted to purchase the services will not be targeted with a personalized ad Calculate the overall accuracy rate.
Actual Class Predicted Class Predicted Class
Class
Class
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