Based on the following Contribution Margin Income Statement the consulting group would like to evaluate if adding sales expenses as a fixed cost would be a beneficial strategy.

Projected Contribution Margin Income Statement

Sales volume of package food items (Units)	40,000
Revenue	$800,000
Variable Expenses	$560,000
Contribution Margin	$240,000
Fixed Expenses	$192,000
Net Operating Income	$48,000

Methodology: The consulting group would assume that all packaged food items sell at the same price per unit. The above model assumes that sales commission is a variable expense and that salespersons are paid for each unit they sell. In order to incentivize salespersons, the consulting group is proposing that salespersons be hired on salary and not on commission basis. Combine this with additional advertising, the fixed expenses would increase to $ 300,000. This would also lead to an increase in revenue to the extent of 50% and net operating income by 25%. The group will calculate the breakeven sales under the above scenario and breakeven sales dollars at that level. They will also advise the business partners on potential risks that may arise in this case and recommend if this approach of adding fixed cost related to selling is recommended.