Question
Based on the following link please answer these questions: http://cdr.uum.edu.my/bitstream/123456789/8/1/TC007_1.pdf Case study Questions 1.Evaluate Noraini's Cookies's strategy from its inception until now: Discuss its strength
Based on the following link please answer these questions:
http://cdr.uum.edu.my/bitstream/123456789/8/1/TC007_1.pdf
Case study Questions
1.Evaluate Noraini's Cookies's strategy from its inception until now: Discuss its strength and weaknesses?
2. Advise Noraini's Cookies on how to achieve sustainable competitive advantage as defined by Prof M Porter. Your advice should include a) overall cost leadership, b) differentiation; and c) either cost focus or differentiation focus.
*Please note: the answer of the 2nd question should be as defined by Prof M Porter
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