Based on the information provided below, calculate the CLV of an average customer in the segment from periods 1 through 3. What would be the average CLV?

Time periods, 1, 2, & 3

New customer acquisition costs - 70 0 0

Retention costs 0 40 40

Retention rate 100 80 65

Cumulative retention 0 80 52

Avg, customer revenue 120 200 250

Net contribution 50 160 210

Expected contribution 50 128 109.2