Question
Based on the information shared in this case, list the two product varieties being offered by Sir Kensington's. Do you think entering the market with
Based on the information shared in this case, list the two product varieties being offered by Sir Kensington's. Do you think entering the market with new varieties might work for this brand given existing competition? Provide two reasons to support your answer.
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Entrepreneurship Successfully Launching New Ventures
Authors: Bruce R. Barringer, R. Duane Ireland
4th Edition
0132555522, 978-0132555524
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