Based on the (Instagram influencer marketing: creating a winning strategy) Case study please answer the following questions:

1. Should Sean recommend employing a single macro-influencer or multiple Micro-influencers?

2. What metrics and analysis should Sean use to decide the right strategy? And why?

3. What is the role of the product/ product category in selecting the right influencer(s), i.e., product-influencer interaction

4. What additional factors should be kept in mind when making social marketing decisions, followed by a wrap-up of the discussion

the answer for each question needs to be on one page at least, Reference list, Font size 12 Marketing