Based on the Jollibee Foods Corporations Weaknesses and Strengths, make three Financial Management Decisions to address the issues.

Weaknesses

• Jollibee food corporation sells a variety of high-priced foods that the lower middle class cannot purchase. Even price-conscious middle class customers can refuse or avoid purchasing the corporations products on a regular basis. This scenario may result in a little drop in revenue, but if it occurs frequently, it is a bad indicator, and the organization should make a change.
• Jollibee, as we all know, is a fast food chain that provides cuisine that falls into the junk food category, such as burgers, fries, and other fast food products. Since a portion of their target market avoids junk food or fast food meals, this will be a disadvantage for the firm.
• As sales growth slowed, the company lacked more effective marketing competencies. If the corporation will be unable to be adaptive in both good and bad business settings, it will be a weakness. Particularly during this pandemic, certain restaurants have seen a reduction in sales. Every organization should be flexible enough to maintain its development and profitability.

Threats

• The pandemic is one of the biggest threats of the company. Many businesses have to shut down their operations since it is risky for the employees. Jollibees Food Corporation annual revenue and net income have decreased. I can say that COVID-19 pandemic really affects Jollibee Corporation.
• McDonalds, KFC, Burger King, Starbucks are just some of the competitors of Jollibee. These companies have a large market share, a worldwide brand, and a large number of committed customers. Most significantly, they connect with their customer 's communities through different marketing and promotional initiatives. The brands overseas marketers actions make expansion harder.
• Some of the customers choose to have a healthy diet like salads, and less cholesterol foods. Customers learned to be more health conscious and they are refusing to eat harmful fast food. Jollibee corporations have been severely affected by these developments.

Financial Management Decisions to Address the Issues:

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