Based on the Lucozade case study that you have been given, you are required to undertake the subsequent task. The success or failure of every company is dependent on the different marketing strategies that an organisation employs. Critically analyse the market segmentation strategies and marketing mix strategies that Lucozade employed over time. Explain the failures and successes scored in each of the strategies? What lessons can they learn from both the failures and successes that can help them remain relevant in the market and competitive.