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Based on the McKinsey matrix, businesses can be identified as investments, maintained, or divested according to their position. In order to evaluate a portfolio based
Based on the McKinsey matrix, businesses can be identified as investments, maintained, or divested according to their position. In order to evaluate a portfolio based on the attractiveness of each industry, a company that operates in multiple industries may find this matrix particularly useful
How does this matrix correlate with the business portfolio of Unileverone of the world's leading consumer goods companiesis reviewing its business portfolio in order to address the problems of unsatisfactory growth and profitability?
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