Based on the new case/reading, i.e., Finding Information for Industry Analysis (HBS, 2008), identify a minimum of five (5) sources of information which you would
Based on the new case/reading, i.e., Finding Information for Industry Analysis (HBS, 2008), identify a minimum of five (5) sources of information which you would recommend to Eric Migicovsky (as of 2015).
What can he learn from each of these 5 sources of information and include in review of opportunities in the Canadian and U.S. wearables/healthcare markets in 2016 and beyond?
Would you recommend to Eric Migicovsky that he conducts market research as well? If yes, can you formulate three (3) specific questions that such market research should address?
Cases:1.Reading on industry analysis: Finding Information for Industry Analysis (HBS, 2008)
2.Pebble: Wearables Pioneer (HBS, 2016)
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Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
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