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Based on the product lifecycle theory, do large and well-established MNCs such as Coca Cola and PepsiCo still have numerous opportunities for international expansion? No,
Based on the product lifecycle theory, do large and well-established MNCs such as Coca Cola and PepsiCo still have numerous opportunities for international expansion?
- No, generally large MNCs have already come close to their limits for international expansion.
- No, because of political opposition in most countries to expansion by MNCs.
- Yes, because most MNCs are big enough to crush any local competition.
- Yes, because countries are at various stages of development, so when some countries reach their peak sales in the lifecycle, others still have room for expansion.
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