Based on the ratio results and research, from the following list of ways to financially engineer an increase in stock price, evaluate each method, examine its pros and cons, and then select the best ways for the firm to increase the stock price. Be as specific as you can by using qualitative assessments without proprietary company information:

1. Capital expendituresnew equipment, plant, machinery, marketing/advertising campaign, computer infrastructure (only choose if your research of the firm has discovered some specific opportunity here).
2. Merger/acquisition of a competitor.
3. Stock repurchases.
4. Dividend policy changeincrease, decrease, stock split, stock dividend.
5. Reduction of debt.
6. Expansion into a new geographic market.
7. Introduction of new products/services.

Im using Apple Inc financial data from SEC filings