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Based on the results of the conjoint analysis for the Forte Hotel below, which room design would you pick? Why? Conjoint Study Design Attributes and

Based on the results of the conjoint analysis for the Forte Hotel below, which room design would you pick? Why?

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Conjoint Study Design Attributes and attribute levels of the Conjoint study Attributes/LevelsLEVeL Room Level 1 Level 2 Level 3 Level 4 Small Suite Large Room Room Office IBus Amenities Internet access Speaker phone Room fax Exercise room Exercise room+Pool Extras Shoe shine Tape library Fruit and cheese Rest Delivery Market Share and Revenue Simulations Market share and revenue simulations for different scenarios, using the Share of Preference Rule Market Share of Scenario/Product profiles rd by Marriott Nittany Lion Inn 21% 18% 18% 18% 17% Atherton Hiltorn Toftrees al Product Profile Market Share 17% 14% 21% 17% 17% 17% 17% Predicted market shares 18% 15% 15% 15% 15% 22% 17% 18% with Optimal Product 1 [...with Optimal Product 2 18 18% 18% 18% 17% 101 101 101 with Optimal Product 3 ...with Optimal Product 4 14% 18 18% With Optimal Product 5 18%) Optimal Product Profiles Labels and attribute levels for each optimal product profile that the software recommends you introduce in this market Attributes/Optimal Product ptial Product 1 Profiles Room Optimal Product 2 Optimal Product 3 Optimal Product 4 Optimal Product Small Suite Small Suite Small Suite Small Suite Small Suite Bus Amenities Room fax Room fax Speaker phone Speaker phone Room fax ILeisure Exercise room Extras Shoe shine Newspaper Shoe shine Shoe shine Rest Delivery No No No No No

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