Based on the scenario mentioned in the article, there are several recommendations I would give to the stakeholders to restore the preferred situation

Sales Team:

Explanation:

The sales team should prioritize effective communication and collaboration with the marketing team. They should provide feedback on the quality of leads generated and work together to define the ideal customer profile. This will help ensure that the marketing team generates highquality leads that are more likely to convert into customers.

Marketing Team:

Explanation:

The marketing team should focus on improving lead quality by refining their lead generation strategies. They should analyze the data available in the CRM to identify patterns and trends that can help them target the right audience. Additionally, they should work closely with the sales team to understand their requirements and align their efforts accordingly.

Step

Management:

Explanation:

The management should encourage and facilitate regular communication and collaboration between the sales and marketing teams. They should establish clear goals and metrics for both teams and regularly review their performance. This will help create a culture of accountability and ensure that both teams are working towards the same objectives.

CRM Administrator:

Explanation:

The CRM administrator should ensure that the CRM system is properly configured and customized to meet the specific needs of the sales and marketing teams. They should also provide training and support to the teams to ensure they are using the CRM effectively. Regularly reviewing and optimizing the CRM setup can help improve data accuracy and streamline processes.

IT Department:

Explanation:

The IT department should ensure that the CRM system is integrated with other relevant tools and systems used by the sales and marketing teams. This will enable seamless data flow and eliminate manual data entry, reducing the chances of errors and improving efficiency.

By implementing these recommendations, the stakeholders can restore the preferred situation by improving communication, collaboration, and alignment between the sales and marketing teams. This will result in better lead quality, increased conversion rates, and ultimately, improved business performance

Answer

To the stakeholders mentioned in the article, I would recommend implementing a centralized CRM system like HubSpot to streamline data management and improve collaboration. This will ensure accurate and uptodate information, enhance communication, and enable better decisionmaking, ultimately restoring the preferred situation.