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Based on the scenario please calculate: Total fixed cost Total variable cost per unit Contribution margin per unit Number of units sold needed to break-even

Based on the scenario please calculate:

  1. Total fixed cost
  2. Total variable cost per unit
  3. Contribution margin per unit
  4. Number of units sold needed to break-even point over 5 years

Scenario 3:Price product "New" at $600 per units and keep capacity at 350,000 units

Scenario: "Product Launch"

You are the lead project manager for two product launches. Product "New" is a completely new product in a new product category.

  • The initial plan is toprice product"New" at $600 per unit.
  • Over the next 5 years the company couldsell anywhere from125,000 to 425,000 of product "New".We believe that there is a 50% chance that demand will be at the low end and a 50% chance that demand could be at the high end.
  • To achieve these projected sales numbers, for each product,the company will need to spend $8,000,000 dollars in marketing over 5 years, plus compensate the company's direct sales staff with a 5% sales commission on the purchase price of the product for each unit that is sold.
  • For product "New", we projecting that the companywill need to invest $36,000,000 for manufacturing equipment which will give the company the capacity to make 350,000 units of this product over 5 years.
  • As seen inExhibit A below, a thorough list of the raw material and labor cost needed to manufacture each product as well as the manufacturing overhead.
  • The company will not have enough manufacturing capacity if demand for both products is on the high-end of the sales projections.
  • We feel thatwith anadditional investment of $5,000,000 million dollars for product "New", operations can increase capacity to 475,000 units over 5 years.

image text in transcribed
Exhibit A: Operational Costs Product Product Redesign New Initial capital equipment 30,000,000 36,000,000 Incremental capital equipment to expand 10,000,000 5,000,000 Material cost per unit $ 148-75 $ 24000 Direct Product Labor cost per hour $ 2?.50 25.00 Direct Product Labor hours to make one 3 2 Management Salary Per Year $ 100,000 $ 100,000 Supervisor Salary.r Per Year $ ?5,000 $ ?5,000 Number of Managers 3 3 Number of Supervisors 10 10

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