Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Based on the scenario please calculate: Total fixed cost Total variable cost per unit Contribution margin per unit Number of units sold needed to break-even
Based on the scenario please calculate:
- Total fixed cost
- Total variable cost per unit
- Contribution margin per unit
- Number of units sold needed to break-even point over 5 years
Scenario 3:Price product "New" at $600 per units and keep capacity at 350,000 units
Scenario: "Product Launch"
You are the lead project manager for two product launches. Product "New" is a completely new product in a new product category.
- The initial plan is toprice product"New" at $600 per unit.
- Over the next 5 years the company couldsell anywhere from125,000 to 425,000 of product "New".We believe that there is a 50% chance that demand will be at the low end and a 50% chance that demand could be at the high end.
- To achieve these projected sales numbers, for each product,the company will need to spend $8,000,000 dollars in marketing over 5 years, plus compensate the company's direct sales staff with a 5% sales commission on the purchase price of the product for each unit that is sold.
- For product "New", we projecting that the companywill need to invest $36,000,000 for manufacturing equipment which will give the company the capacity to make 350,000 units of this product over 5 years.
- As seen inExhibit A below, a thorough list of the raw material and labor cost needed to manufacture each product as well as the manufacturing overhead.
- The company will not have enough manufacturing capacity if demand for both products is on the high-end of the sales projections.
- We feel thatwith anadditional investment of $5,000,000 million dollars for product "New", operations can increase capacity to 475,000 units over 5 years.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started