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Based on the Sensitivity Report, Answer Report, and Spreadsheet, can you help me answer these questions?: 1) The number of television spots that should be
Based on the Sensitivity Report, Answer Report, and Spreadsheet, can you help me answer these questions?:
1) The number of television spots that should be purchased if the news program is rated
highly enough to make increasing the number of television spots advisable.
2) The restrictions placed on the advertising strategy that Duke might want to consider
relaxing or altering.
3) The best use of any possible increase in the advertising budget.
4) Any other information that may help Dukes president make the advertising strategy
decision.
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