Based on the summary of chapter 1 & 2 from the book Consumer Behavior. Hoyer, MacInnis and Pieters, 7th. Ed

From TV and the associated ad, write down the ads that can use the concepts of motivation, ability, and opportunity to describe why people processed and remembered these commercials. What was it about the ad with prior knowledge or use of these products or the environment in which the customers viewed the ads that made them memorable? Please be sure to demonstrate some connection to support your answer.