Question
Based on the survey, your primary VALS type is most like the Believers consumer group, and your secondary type is Achievers. - Write a summary
Based on the survey, your primary VALS type is most like the Believers consumer group, and your secondary type is Achievers.
- Write a summary description of your primary and secondary segments based on your survey results.
- You think it is right, provide two examples to support it.
- Select two of your favorite products do you think your VALS results support the fact that you prefer these products? Explain your reasoning.
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Business Analytics Methods Models And Decisions
Authors: James R. Evans
2nd Edition
321997824, 978-1119298588, 978-0321997821
