Based on the SWOT below, generate some potential strategies (SO, ST, WO, WT) from the TOWS (Threats-Opportunities-Weaknesses-Strengths) Matrix for Unilever Company. Provide the strategy along with the explanation for each strategy. Strengths (S) S1 Strong Brand Portfolio

Unilever offers a wide range of products in categories such as food, home care, personal care, and beauty products. Additionally, Unilever has a strong brand portfolio with many well-known and trusted brands across markets, such as Ax, Ben & Jerry's, Dove, and Knorr. This helps the company maintain its customer loyalty and stimulate sales. S3 Sustainability Advantage in Material Sourcing

Unilever's commitment to sustainable sourcing, with 81% of key agricultural raw materials being sustainably sourced, enhances its reputation and aligns with the growing demand for environmentally responsible products. S4 Global Presence

Unilever has a strong global presence with operations in over 190 countries. As a result, Unilever benefits from economies of scale by leveraging its global supply chain and access to diverse customer groups. During fiscal 2022, the company's Asia Pacific and Africa regions accounted for 45.8% of its total revenue. This is followed by the Americas (34.8%) and Europe (19.4%). A diverse global footprint helps brands reach a broad customer base and penetrate new markets and sources of income.

Weaknesses (W) W2 Unable to Handle The Pricing Pressure

Unilever has recently announced that it will be increasing the prices of its products in the coming months due to rising costs of commodities such as crude, palm, and soya bean oil, as well as increased expenses in transportation and packaging. The company's CEO, Alan Jope, has emphasized the need to address these rising material costs, which will result in an anticipated price hike. This move comes against the backdrop of intense pricing pressure within the highly competitive consumer goods industry, where Unilever contends with challenges from both global and local players. The pricing pressure can potentially impact the company's margins and overall profitability.

W3 Environmental Sustainability Gaps

Although Unilever is committed to sustainability and the environment, it must be acknowledged that some of its products are processed through processes that can have a direct negative impact on the environment. This could result in further reputational damage if people become more sensitive to this concern. Although the company is regularly subject to regulatory scrutiny, the production of some products still requires natural sources, and the costs associated with complying with environmental regulations increase.

Opportunity (O) O1 Health and Wellness Products

The ongoing health and wellness trend creates an opportunity to develop and promote healthier food and skincare products. Companies can cater to the growing demand for products that support overall well-being.

O2 Environmental Sustainability

The growing consumer interest in environmental aspects and regulations presents new opportunities for companies to develop environmentally friendly products. By investing in sustainable production and promoting such practices, ecologically conscious consumers can be attracted.

O3 Innovation Changing

Companies can invest in R&D and innovation to create unique products and services, differentiating themselves from competitors and reducing the threat of substitutes. Continuous innovation can also enhance competitiveness in a highly competitive market. Threat (T) T3 Technological Disruptions

The fast-moving consumer goods industry is highly vulnerable to technological disruptions. These disruptions can range from changes in manufacturing processes and materials to the rise in e-commerce and direct-to-consumer sales. Embracing these technological changes offers opportunities for growth, innovation, and expanded market reach. While technological advancements provide opportunities, they also pose a threat. Companies must regularly invest in R&D to keep up with evolving technologies. Failure to do so may lead to obsolescence and loss of competitiveness in the market.

T4 Intense Competitive Market

The market for fast-moving consumer goods is highly competitive, with many brands competing for market share. As a result, operating costs are high, and companies must continually invest in product development, marketing, branding, and supply chain efficiency to maintain their position. Failure to keep up with competitors can lead to a loss of market share and reduced profitability. The launch of new brands and products by competitors puts further pressure on existing brands, making it even more challenging to stay ahead of the competition.