Question
Based on the three scenarios below please recommend best media strategy 1. CocoMo has launched a new flavour for Karachi with competitive pricing and wants
Based on the three scenarios below please recommend best media strategy 1. CocoMo has launched a new flavour for Karachi with competitive pricing and wants to announce it within all regions and take leadership in confectionary: Use Instagram to use celebrities and give shout out to the new flavour Use Billboard streamers/pole signs to penetrate in all areas of karachi Use newspapers to announce the new flavour 2. MCB and Zong are partnering to launch a hi-end payment solution for all corporate customers where they can pay bills/school fees/shop/eat etc through the app and earn reward points. How should this be promoted? Advertising on Google platforms and Social platforms Main-stream TV specially news channels Cinema & Malls All of the above Some of the above (specify which) 3. Food-Panda wants to give away free vouchers to people who can answer questions related to Bakra Eid. It just a promotion with a generosity ambition. How to deploy? Have a newspaper article published to excite people to participate Have a Radio show which has RJs calling into listeners and asking them questions Do a Poll on Social Media
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