Based on the video, $1)$ what are the four questions that can be answered by market segmentation? $2)$ List $4$ ways to segment the market.

$*$Be sure to answer both parts and to label your responses clearly using $1)$ and $2)$

Based on the article, Spotify makes different marketing strategies to expand globally. Please do some research and give one example where Spotify adjusts its marketing strategies to one specific international market. For example, how Spotify adjusts to Japan or Russian market.

$*$Be sure to answer with at least $2$ specific marketing strategies.