Question
based on this case study - https://dbb715huzqn8k.cloudfront.net/0d/44/0d44b06c37ee31326a54acb9a3a580b4a2f53af2?response-content-disposition=inline%3Bfilename%3D%22CASE%20STUDY%20-%20CLEANING%20PRODUCTS%202022.pdf%22&response-content-type=application%2Fpdf&Expires=1667448960&Signature=F9f-ktcRK0PYxXwml7izspqksQNLKmT1r8UKDERO5bJ-zoWyC41ZWd0BjXApwfb58eIFB~qMv7GooZ~nyJApwR94y1NCEv-SZn4o5-XbxV79EOm~hVTeQ1rvx38COEB-qvn4K6HufxlFJ8p~6LQxdKf0HOUMLoyIWHUglstXgCpCt~lkQC4U07AKvM3pJm6DhB9rVAFwHDfGV3KiF~K~gjPX6dLnhApS45oDsUBkyEFhj1qji5AT~50vkCXzG7pI8P-f1s-xCCqzUVBf7S5jNRagVr-UmZfnzAMfSGljCq76ZdfmXjgfoNDZlb6M9NRdLFKVsq-44XBZtPTZMvGJow__&Key-Pair-Id=APKAJMYMTS3PZ4IMRVZQ 1- What type of purchase decision-making does Elena make? Explain. 2- What types of value can green cleaners
based on this case study - https://dbb715huzqn8k.cloudfront.net/0d/44/0d44b06c37ee31326a54acb9a3a580b4a2f53af2?response-content-disposition=inline%3Bfilename%3D%22CASE%20STUDY%20-%20CLEANING%20PRODUCTS%202022.pdf%22&response-content-type=application%2Fpdf&Expires=1667448960&Signature=F9f-ktcRK0PYxXwml7izspqksQNLKmT1r8UKDERO5bJ-zoWyC41ZWd0BjXApwfb58eIFB~qMv7GooZ~nyJApwR94y1NCEv-SZn4o5-XbxV79EOm~hVTeQ1rvx38COEB-qvn4K6HufxlFJ8p~6LQxdKf0HOUMLoyIWHUglstXgCpCt~lkQC4U07AKvM3pJm6DhB9rVAFwHDfGV3KiF~K~gjPX6dLnhApS45oDsUBkyEFhj1qji5AT~50vkCXzG7pI8P-f1s-xCCqzUVBf7S5jNRagVr-UmZfnzAMfSGljCq76ZdfmXjgfoNDZlb6M9NRdLFKVsq-44XBZtPTZMvGJow__&Key-Pair-Id=APKAJMYMTS3PZ4IMRVZQ
1- What type of purchase decision-making does Elena make? Explain.
2- What types of value can green cleaners like Method be sought for? Explain.
3- How do perceptual attributes and packaging characteristics of the brands in this case study signal product quality in terms of the underlying environmental and health benefits?
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