Based on this company Shangri-La Hotel Kuala Lumpur, Malaysia, briefly explain about;

a. Product or service (innovative ideas on value proposition of product or service)

b. Key partners and key resources (evaluate the properness of partners and recourses and suggest innovative improvement)

c. Distribution channel and marketing (evaluate the Distribution channel and marketing strategy and suggest innovative improvement)

d. Customer relationship and customer segments (evaluate customer relationship strategy and customer segments identification and suggest innovative improvement)

e. Cost structure and revenue stream (evaluate the cost structure used for the product or service and the revenue model and suggest innovative improvement)

f. Conclusion which summarizes, describe and discuss all the innovative suggestions (use visual aids, illustrations, graphs and figures)

I have found the answer for a. until e. but for f. (about conclusion)see below, i'm not found yet, can you help me? Thank you

A. Shangri-La Hotel Kuala Lumpur, Malaysia operates in the hospitality industry which is service oriented. The hotel however also has some products that it offers to its customers besides the know services. In the hospitality industry services and products can be differentiated and explained based on the extra services the hotel offers to its customers. The term hotel products refers to those extra services that the hotel sell as experience to its customers at an extra prices beside that for rooms and accommodation such as safari wild trips. Meanwhile services are the normal items such as meals and accommodations. (Tsai et al., 2009)

Explanation: B.The Shangri-La Hotel Kuala Lumpur, Malaysia is a hotel business with many subsidiaries hence has partnership with other entities. The hotel chain has key partners such as it suppliers who rely on the hotel chain subsidiaries for business orders of supplying item to its premises. The existence of such partnership relationship results to the hotel having bargaining power on the suppliers hence the hotel chain is able to obtain stock at a lower prices from the suppliers. The hotel key resources constitute all its hotel chains subsidiaries and the amenities that they possess. The staffs of the hotel are also important in ensuring success of the hotel chain. (Espino-Rodrguez & Ramrez-Fierro, 2018)

C. The hotel giant Shangri-La Hotel Kuala Lumpur, Malaysia has in place both tradition and modern distribution and marketing strategies. The hotel chains allows both in person and online booking for its services and products by its customers both locally and abroad. On the other hand its marketing strategy also has been able to attract global clients through the use of both print and social media. The company also has a websites that allows customers to browse through the hotel services and products and the prices. (Rendn et al., 2014)

D. The customer relationship of the hotel is one of top notch since it keeps tracks of all it customer needs to ensure that services and products are fit for the specific needs of its customers. The hotel customer segments aims to categorize its customers according to similar characteristics such as geography, assets and major customers. The business segments of Shangri-La Hotel Kuala Lumpur, Malaysia are investment properties, hotels, golf courses, beach resorts and rental offices. (Hakeem & Naumov, 2018)

E. The cost structure in the hospitality industry where Shangri-La Hotel Kuala Lumpur, Malaysia is made up of many cost which include fixed, variable and sunk costs. The hotel fixed costs are the wages and salaries to its staffs, meanwhile it variable costs consist on the cost of purchasing supplies for its business operations. The sunk costs consist of its previous marketing costs. The revenue streams for the hotel chains refer to all its business ventures that generate cash flow for the whole business. The revenue stream can be divided into segments such as hotels resorts, beach resorts, golf courses, rentals and investments. (White, 2017)

F. But the conclusion i not done yet, can you help me : * Conclusion which summarizes, describe and discuss all the innovative suggestions (use visual aids, illustrations, graphs and figures) *