Based on this Executive Summary for a Beauty brand;

Beauty My Way is a locally operated business that is in need of broadening its brand awareness and bringing their company into the next level. Thus, we are proposing a marketing campaign that would help them to advertise their new product and increase their impact within the market. With the 8 weeks project including 2 weeks of planning as well as initiation and 6 weeks of marketing campaign running, we aim to help the company with its advertisement needs to reach the optimized brand awareness results within a controllable budget.

Write in great detail these two phases of project management;

Initiation Process for the Beauty brand;

Integration Management Beauty brand;