Based on this perceptual map below, what strategies would you recommend southwest airlines implement to improve their seat selections versus cost when compared to there closest rivals?

How will this perceptual map affect southwest airlines with strategic decision making now and in the future?

B C D E G H J K L M N High cost Hawaiian Airlines American Airlines Delta Airlines Alaska Airlines No seating options United Airlines Luxury options Frontier Airlines Allegiant Airlines Jet Blue Airlines Southwest Airlines Spirit Airlines Low cost