Based on this reading article: Anthony, S. D., Eyring, M., & Gibson, L. (2006, May). Mapping Your Innovation Strategy.

Please answer any one of the following questions by referencing the article and support your response with additional research: What are some of the tools that companies can use to develop value innovation strategies? How does a company actually generate value? What is one of the best methods for measuring value innovation strategies? What are the stages of a strategic management process? Which do you believe is the most difficult to manage?