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Based on typical retention and discount rates across a number of industries, the margin multiple is between Blank 1 and Blank 2 This suggests that

Based on typical retention and discount rates across a number of industries, the margin multiple is between Blank 1 and Blank 2 This suggests that if the annual margin from a customer is $100, the CLV for that customer is betweeen Blank 3 and Blank 4 fill all 4 blanks

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