Based on what you have learned so far, examples of irrational effects of McDonaldization include . . . . Based on what you have learned so far, examples of irrational effects of McDonaldization include . . . . increased homogenization and loss of enchantment development of positive relationships between customers and consumers, improvements in abilities for families to eat together, increased contact between teachers and students via online learning loss of enchantment (value), creation of massive amounts of trash, less diversity in local foods increased homogenization, customers being dehumanized, the content of most fast food being bad for the consumer's health increased homogenization and the development of positive relationships