Based on what you have learned this semester and your own perspective, which TWO parts of the marketing plan do you feel are the most important to ensure the success of an organization (for profit or not-for-profit)? For each part youve identified, clearly explain why YOU believe it is important for effective marketing. You must use examples from your course learnings (e.g., activities, exercises, forum posts, assignments, etc.) to support your conclusions.

NOTES: The marketing mix cannot be used as one part (4Ps together). However, you can identify any one of the 4Ps as an important part on its own. Reference to or use of the textbook or other external sources for answers or explanations will be graded 0. I am interested in your perspective, explanation and interpretations.