Question
Based on your analysis of the macro-environment of Ukraine discuss possible implications for each of the marketing-mix decisions (product/services, pricing, marketing communications and distribution channels)
Based on your analysis of the macro-environment of Ukraine discuss possible implications for each of the marketing-mix decisions (product/services, pricing, marketing communications and distribution channels) if a Singaporean retail company wished to enter or expand in the particular country.
Note: Topics to cover:
-International marketing benefits, risks & challenges / Globalisation
-Internationalisation models
-International marketing mix
-Segmentation, Targeting & Positioning
-Market entry options
-Standardisation to adaptation-International Marketing Strategies
Step by Step Solution
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Step: 1
When a Singaporean retail company considers entering or expanding its operations in Ukraine it needs to understand the macroenvironment of the country and its implications for marketingmix decisions H...
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Advanced Accounting
Authors: Gail Fayerman
1st Canadian Edition
9781118774113, 1118774116, 111803791X, 978-1118037911
