Based on your analysis of the market data and a comprehensive understanding of the customer and buying processes, write a 2-3 page description of the major segments of the market and the specific target market segment you have chosen to serve. Be sure to include a discussion of demographic and psychographic factors if you are targeting a consumer segment, or for business targets, a discussion of whether you are serving a producer, reseller, institution, or government unit. Include your reasons for concluding that this is the target market segment that is most likely to be served profitably by your firm. Please combine the marketing objectives and target market strategy into a single document, along with citation of sources.