Question
Based on your example from Discussions 5 & 6 ( I talked about the iPhone 11) , describe adistribution strategy. What missed opportunities or disconnects
Based on your example from Discussions 5 & 6 ( I talked about the iPhone 11) , describe adistribution strategy. What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about future distribution strategy based on the following:
- What are the best distribution channels and methods for you to use, and why?
- Will you have a retail outlet and if so, where will it be located?
- In what geographic area(s) will your product/service be available?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
