Question
Based on your item sales analysis reports for the past two quarters, youve brought it to the attention of the executive team that sales in
Based on your item sales analysis reports for the past two quarters, youve brought it to the attention of the executive team that sales in the grab & go cases in all of the stores have become stagnant. The executive team has tasked you with bringing them several suggestionsincluding one recommendationfor new products to try. Your recommendation will be piloted for three months in the busiest location to assess demand for this new product. After researching lots of options youve narrowed down your suggestions. Of the three options youre proposing, which one do you recommend?
A.) Local fresh-pressed juices. Natures Nectar is a local artisanal juice bar that offers 12-oz juice blends at wholesale for $4.75 per unit. The drinks have a shelf-life of three days and come in eight different juice blends. Natures Nectar will offer The Daily Grind a special pack size during the trial run, as a result of the exposure theyll receive at your busiest location. This special pack includes four units (per flavor), with a minimum order of six packs every-other-day, which is in line with their delivery schedule.
B.) Bagel chip & flavored cream cheese snack packs. This is a relatively new product from a well-known national brand. These snack packs come in four different varieties, two savory and two sweet. They have a shelf life of approximately. four months and wholesales at $.65 per unit. A case includes 24 units, and your distributor requires a four-case minimum for every order.
C.) Local chocolate confections. A friend of one of The Daily Grinds store managers is trying to get her confectionary company off the ground. For the opportunity to showcase her products, Ellie is willing to negotiate several factors. Shell deliver product weekly for free, requires no minimum order and will provide marketing materials. to promote the new product. Ellies Bon Bons include two large pieces of decadent chocolate candy per pack, have a shelf life of one week and wholesale for $1.50.
After reading the prompt, your original (initial) post should discuss:
- The best strategic options for dealing with that situation.
- Provide a rationale for your decision.
- Create lists of additional questions the company would ask; information they would need and factors they should consider in making that decision.
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