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Based on your own understanding of this organization, assess the extent to which it follows the philosophy behind the marketing concept. What specific observations or
Based on your own understanding of this organization, assess the extent to which it follows the philosophy behind the marketing concept. What specific observations or findings led you to draw your conclusions? marks
What type of marketing value does this organization create for customers? What marketing mix product price, distribution, and communication decisions has it made to create this value? marks
Describe two social issues that affect this organization. What, if anything, does this organization do to respond to or address these issues? What else could it do to be more socially responsible? marks
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