Based on your reading of Chapter on Generic Business Strategies, and the assigned readings on Blue Ocean and School of Fish Strategies, 1) Comment on why Generic Strategies are failing for some firms? 2) What industry or market conditions are challenging the Generic Strategy approaches? 3) Why Blue Ocean and School of Fish would be alternative or new approaches for firms/brands to sustain growth and value? Based on your reading of Chapter on Generic Business Strategies, and the assigned readings on Blue Ocean and School of Fish Strategies, 1) Comment on why Generic Strategies are failing for some firms? 2) What industry or market conditions are challenging the Generic Strategy approaches? 3) Why Blue Ocean and School of Fish would be alternative or new approaches for firms/brands to sustain growth and value