Based on your reading of the "Apple's Custom Chips: A Genius Decision?" case (KE1225) and Apple 10-K (annual filing), please answer the following two questions in essay style. Make sure to clearly indicate the beginning and end of the answer to each question.

Questions: (1) Evaluate Apple's fledgling corporate strategy for its inhouse chips for Mac (i.e., M1 or M2 Chipset). (25 points) (2) What advice/recommendations would you give to Tim Cook for its inhouse chips for Mac (i.e., M1 or M2 Chip)? Justify your advice/recommendation. (15 points)

*Please find the links to the two cases below:

https://www.kellogg.northwestern.edu/faculty/research/researchdetail?guid=7851955d-5cfb-11ec-8eac-0242ac160003

https://s2.q4cdn.com/470004039/files/doc_financials/2022/q4/_10-K-2022-(As-Filed).pdf