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Based on your understanding of the case, think about the course of action you would recommend for Moleskine. Should it narrow its scope? Keep growing

Based on your understanding of the case, think about the course of action you would recommend for Moleskine.

Should it narrow its scope?

Keep growing and expanding?

Or just stay the course?

Please consider three elements of Moleskines innovation strategy in your suggestion for Moleskines course of action: Product mix. Geographic markets. Types of customers.

What do you think Moleskine should do?

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