Based on your understanding of the perceptual process, discuss how Lush uses sensory marketing for its products
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Question:
Based on your understanding of the perceptual process, discuss how Lush uses sensory marketing for its products and encourages it customers to process information.
CS 3-2. Is the decision making of the Lush consumers driven by the rational consumption appeal that uses the message of ethical, organic, fresh, and healthy products, or is it influenced by hedonic consumption and the pleasurable multi-sensory experience they have in the stores?
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