based strategies Reflection 1. How are business relationships and human relationships similar? 2. Should all organisations implement a relationship strategy? How does the relationship strategy fit in with the organisations goals and mission: What benefits can a relationship strategy provide for the organisation? 5. What are the costs associated with implementing a relationship strategy? 6. What alternatives exist to relationship building as a strategy? 1. How could a relationship-building strategy be linked to an employee performance management system? & What relationship domains (or markets) can be identified for an organisation? 9. Do you think it is possible for a 'most important' market be identified for an organisation? Motivate your answer adequately. 10 What specific actions can organisations use to develop relationships? References tention strategies, Available