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Basic Motor Corporation uses target costing. Assume that marketing personnel estimate that the competitive selling price for the QuickCar in the upcoming model year will
Basic Motor Corporation uses target costing. Assume that marketing personnel estimate that the competitive selling price for the QuickCar in the upcoming model year will need to be $26, 200. Assume further that the QuickCar's total unit cost for the upcoming model year is estimated to be $22, 300 and that basic requires a 205 profit margin on selling price (Which is equivalent to a 25% markup on total cost). What price will Basic establish for the Quickcar for the upcoming model year? $ What impact Will target costing have on Basic, given the assumed information? Select Basic will be able to add a 25% percent markup on its product cost and still remain competitive. Basic will have to remove $1340 from its total costs in order to maintain competitive pricing within Its profit objectives. Basic can Increase Its total costs by $1340 and still maintain competitive pricing. Basic will no longer be able to produce the Rav4 model since it cannot sell it at a profit
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