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basing on the article the ethics of big data by Ellen Martin, answer the following Describe the microeconomic principles being used. What is the impact

basing on the article the ethics of big data by Ellen Martin, answer the following

Describe the microeconomic principles being used. What is the impact for demand?

Evaluate the different market structures that big data benefits the least and the most from.

While data collection may benefit the business community, discuss the concerns for consumers as big data proliferates.

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