B&B Co. is conducting market research to determine if a new beverage will be successful. The company is in the process of determining the kind of research that needs to be done, the information needed, and the sampling plan-including the research participants. B&B is in which stage of the market research process?

Select one:

a. reporting the research findings

b. establishing the research design

c. collecting the data

d. searching secondary sources

e. analyzing the research data

The marketing managers of Brand Z Shoes have clearly defined their research problem as "If we increase our promotions expenditures, by what percentage will it increase sales?" They have also decided that they need primary data to answer this question. To collect these data, it is best for them to use ________ research.

Select one:

a. quantitative

b. qualitative

c. case-based

d. exploratory

e. mechanical

Secondary data are collected for some other purpose than the problem currently being considered.

Select one:

True

False

The marketing manager for Ned's Bar and Grill notices that his typical customer is a male college student. In the context of external information sources, he is using ________ to define his market.

Select one:

a. demographics

b. estimations

c. visual cues

d. instincts

e. stereotypes

The information needs of all marketing managers are essentially the same.

Select one:

True

False