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B&B has a new baby powder ready to amrket. If the firm goes directly to market with a product, there is only a 3 5
B&B has a new baby powder ready to amrket. If the firm goes directly to market with a product, there is only a percent chance of success. However, the firm can coductcustomer segment research, which will take a year and cost $By going through research, B&B will be able to better target potential customer and will icnrease the probability of sucess to percent. If successful, the baby poweder will bring a persent vaule profit at time of initial selleng of $ Million. If unsuccessful, the present vaule payoff is $ million. The appropriate discunt rate is percent. Calcualte the NPV if the company goes of percent
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