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B&B has a new baby powder ready to amrket. If the firm goes directly to market with a product, there is only a 3 5

B&B has a new baby powder ready to amrket. If the firm goes directly to market with a product, there is only a 35 percent chance of success. However, the firm can coductcustomer segment research, which will take a year and cost $1,570,266.By going through research, B&B will be able to better target potential customer and will icnrease the probability of sucess to 70 percent. If successful, the baby poweder will bring a persent vaule profit *at time of initial selleng) of $17.1 Million. If unsuccessful, the present vaule payoff is $7.9 million. The appropriate discunt rate is 13 percent. Calcualte the NPV if the company goes of percent .

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