(bc200203660 Requirement: After reading the above case , which of the below product /market expansion grid strategy the clothing industry is following during this pandemic and what benefits they could achieve through it? Support your discussion with logical arguments 1. Market Penetration 2. Product Development 3. Market Development 4. Diversification *Note : You are required to select only one strategy and mention at least 3 benefits to support your answer. The definitions of strategies are not required Answer : Market penetration : In the above situation , market penetration strategy is followed by different companies . In this situation , all companies change their way of targeting customers Benefits of market penetration strategy : 1. Companies which are suffered from reduce sale follow market penetration strategy by increasing market share - . Companies increase the sale of their products by giving special offers to customers 3. If the product is of good quality , then the strategy of price presentation definitely helps customers to use a better product at a reasonable price 4. It enhances the sales of product