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bcenario: You are the Project Manager leading the merger of two major retail outlets. Retail A is buying Retail B who has seen significant sales

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bcenario: You are the Project Manager leading the merger of two major retail outlets. Retail A is buying Retail B who has seen significant sales reduction over the last two years, and whose President and Founder has decided to retire. The executive team of Retail B is understandably apprehensive of this change. You have been given tight timelines to manage this transition. The annual board meeting of Retail A is in 10 months, at which time it is expected that the merger be complete. There are many variables to this merger to be considered supplies and equipment, staffing, product. This requires a comprehensive communication strategy. You have just been assigned this project and have to present your communication strategy outline in one week to the boards of both Retail A and Retail B. Prepare your outline

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