BCM current operating cost:

BCM is a small marketing company owned by Beth and Catherine who are its sole employees and currently work three to four days a week. To keep costs low, they work from home, avoiding any fixed costs that come with a rented office. BCM's only expenses are for wages, IT equipment, and cell phones fees. They meet clients at the client's location, which allows them to understand how the business operates, and to therefore provide a better, more personalized service. Wages: The owners each have an annual salary of $75,000 IT equipment: Every two years, they buy new laptops at $1,500 each. For $250 per month, BCM uses a local online service for storing its database and hosting its website. Cell phones fees: $150 per month each. Travel expenses: All costs related to travel are reimbursed by the clients.CITY PROGRAM This program would be offered to new small businesses opening in the city, that have a focus in one of a few key priorities: access to employment for marginalized groups; women leaders; technology; education; and sustainability. The city would pay for one year of service from BCM, which would include a personalized marketing plan to help launch the new business, and ongoing marketing support and advice as the new business grows. The city would pay BCM $4,000 per business. Beth and Catherine would both move to full-time hours and would increase their salaries to $125,000 each. Additional data to consider is that: the city is willing to pay for this program for 60 new businesses. BCM would need a new full-time, experienced marketing person, who would be paid $100,000 per year and would require a phone and laptop similar to Catherine's and Beth's. before paying BCM, the city requires a satisfaction survey from each new business that received BCM's services. BCM normally earns a profit margin of at least 20%, but if the client has a sustainability objective, it would be willing to accept a profit margin of 10%